Mastering your brand positioning statement

This course helps you to identify, not only your target audience and what they are seeking but helps you to establish what you stand for and how you compete. It identifies the way you want consumers to think about you in the context of other similar offerings.

Watch Intro Video

Video

Introducing the Cutting Through the Digital Clutter Course

A step-by-step guide that will introduce you to the current shifts in marketing and how you and your brand can best capitalise on these trends.


☑ Understanding the types of marketing collateral to use that speaks to your               audience, 

☑ Create a marketing strategy that that focuses on it's target audience, and

☑ Create a marketing strategy that focuses on the product or service that you             want to market.



Course Price


Cutting Through The Digital Clutter


Course Curriculum

    1. 01_CTDC_Introduction

    1. 02_CTDC_SevenShifts

    1. 03_CTDC_StandingOut

    1. 04_CTDC_GettingStarted

    1. 05_CTDC_BPSIntro

    1. 06_CTDC_BPSTo

About this course

  • $9.00
  • 11 lessons
  • 0.5 hours of video content

The take-away benefits in this course

This course will provide you with these benefits:


☑ A simple to use guide to create a brand position statement,

☑ A guide to writing your first marketing strategy, and

☑ The disruption SWOT analysis guide.


Cutting Through the Digital Clutter

In less than one hour you will have a firm understanding of your audience, your message and importantly your strategy.


Get instant access for just $27

Get started now

Bonus resources included in this course

Here are the bonus resources included for you in this course:


☑ Downloadable content,

☑ Interaction with the instructor, and

☑ Certification of completion.


100% Satisfaction Guarantee

100% refund if you're not happy with the course or you realize it simply isn't for you.


Here's how it works

If you have NOT viewed more than 10% of the course AND you are willing to get on a call with the founder to explain why you're not happy with the course, we offer 100% refund.

Meet Your Instructor

Mike Said

Marketing Strategist

Marketer, public speaker, committed dad, and part-time adrenaline junky. Just doing what I love. I often refer to myself as "Just a waiter who got lucky!" cause after 27 years in the hospitality industry and including 3 years as a marketing manager to one of South Africa's leading brands (Mugg & Bean). I bring my own brand of humour and understanding to the weird and wonderful world of marketing.


Average Course Rating


Cutting Through the Digital Clutter

In less than one hour you will have a firm understanding of your audience, your message and importantly your strategy.


Get instant access for just $27

Get started now

Testimonials

“I've know Mike Said for more than 10 years and I still continue to be amazed at his innovative and exceptionally high quality marketing videos that exemplify his novel approach to promoting a variety of products and services throughout South Africa.”

Thayne Njemand

“Mike is very talented. He uses as-good-as-I-have-ever-seen visual imagery to great effect. One of the best "personalisers" I have seen (no stock material, personalises everything to client specification).”

Stef Du Plessis

“Mike said is the bomb. On the ball. In the know. He has dragged me and my staff kicking and screaming into the digital age. We can't live without him.”

Lyne Joffe


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Still have any questions?

  • Who is the course aimed at?

    This course is aimed at small to medium sized business who are looking to clearly define who they are and how best to communicate with their ideal customer, but it can be used by anyone looking to define their message and audience.

  • Is this like an "elevator pitch"?

    Yes and no, although this goes a lot deeper and offers more clarity that will help to perfect that elevator pitch that has long escaped you.

  • Should I share my positioning statement with my customers?

    You may if you choose but for most this is an internal document that you will use to define the message you share with your customers. You may choose to share it with your "team" both internally (staff) and externally (service provider like the social media team). The main part is your positioning statement that will help define your message.

  • How long will this take me?

    This course runs for just under a hour and the clearly defined steps and guidelines will ensure you are able to complete the task in a few short hours after course completion.

  • Is there any support material offered?

    Yes certainly. You will receive a simple to use guide to create your brand positioning statement. A guide to writing your first marketing strategy and the disruption SWOT analysis guide. All completely free.