ExoFutures

Explore the core of strategic experimentation in our newest Insight, which includes a five-minute audio overview and a seventeen-page checklist. Designed for enterprises and impact funders, this Insight aims to empower users to leverage strategic experimentation for innovation and adaptability in an ever-changing business landscape.

Audio Overview: In "Laying the Foundations of Strategic Experimentation," the second piece of the ExoFutures' Insight Series, we provide a detailed audio guide covering the essentials of strategic experimentation. This includes hypothesis testing, risk mitigation, and the use of pretotyping, equipping you with the tools needed to effectively navigate the complexities of today's business world. Through examples like Netflix's evolution and the forward-thinking of tech companies, the audio delivers key insights into informed decision-making through experimentation.

Checklist Highlights: The "Checklist for Strategic Experimentation" offers a comprehensive guide to:

• Aligning Experiments with Strategic Goals: Ensure experiments advance your strategic objectives.
• Setting Clear Objectives and Key Results: Define measurable goals to gauge the success of your experiments.
• Generating Ideas through Brainstorming: Use structured brainstorming to spark innovation.
• Designing User-Centric Experiments: Tailor experiments to meet user needs and business goals.
• Utilizing AI for Decision-Making: Apply AI tools for data analysis and predictive insights.
• Refining Concepts with Pretotyping: Use rapid testing and feedback to hone your ideas.
• Analyzing Data for Insights: Extract actionable insights from your data.
• Scaling Up Success: Transition successful experiments to broader applications.
• Embracing Continuous Learning: Cultivate a culture that learns from every outcome.
• Measuring Impact: Evaluate the effects of your experiments on business and society.