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Learn how to identify and test real customer interest before investing time or money.
Use the Pretotype Planning Canvas to design smarter, faster, low-risk experiments.
Gain clarity and confidence to build products and solutions people actually want.
Before You Build It: Experiment Like An Innovator
Stop wasting time and money building what no one wants. This concise audio eLearning teaches you how to test real demand before you build, using Pretotyping. Includes a voice-guided presentation, downloadable slides, editable canvas, completed example, and instant access to all tools via QR code. Ideal for startups, product teams, and innovation leaders.
Meet Your Guide: Liezel van Rooyen
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Hi, I’m Liezel van Rooyen—creator of Before You Build It: Experiment Like an Innovator, and author of the book Pretotyping with AI: Rapid Idea Validation Using Real-World Behavioural Signals. I designed this audio eLearning experience for one clear reason: to help innovators, product teams, and decision-makers stop wasting time, money, and morale on ideas that don’t work. We’re building faster than ever before—but too often, we’re building before we’ve tested what truly matters. I’ve seen it. I’ve lived it. And I’ve made it my mission to help others avoid it. My journey into this work was deeply shaped by the bold insights of Alberto Savoia, whose book The Right It gave me the language and logic I needed to shift how I approached innovation. To Alberto—thank you for showing us that “the market doesn’t lie, and neither should we.” Your work is the foundation this product stands on. This eLearning kit is a field guide, not a theory book. You’ll get a voice-led presentation, a downloadable script, the editable Pretotype Planning Canvas, and a completed real-world example—all designed to help you validate ideas quickly, cheaply, and confidently. Because "Build it, and they will come" is a myth. Test it, and they will tell you—that’s the truth. I'm excited to share this toolkit with you—and even more excited to see what you build when you test first.
Start testing smarter today. Download Before You Build It: Experiment Like an Innovator and get the tools, templates, and real-world guidance you need to validate your idea—before you build it.
Too many great ideas fail—not because they’re built badly, but because they’re built too soon. This audio eLearning kit gives you everything you need to flip that script: a voice-guided presentation, editable Pretotyping Canvas, real-world example, and instant access to tools that help you test demand before you invest. No fluff, no jargon—just a proven system to save time, money, and stress. You don’t need to be technical. You just need to be ready to build smarter.
$11.99